THE BLOG

Graphic Design For Non-Profits

Graphic design is a media of visual communication, which is communicated with images, space, colors, and various designs. It is a intellectual way of communication to communicate messages to various groups of people.

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Why Graphic Design?

Graphic Design surrounds us everywhere. From Magazines, Books, Billboards and Starbucks cups to T-shirts and websites, Graphic Designs are everywhere. So, what is Graphic Design and why is it important to your business, product or campaign?   Graphic Design is simply defined as: “visual communication.” Every time you see a logo, get handed a business card, receive a postcard or see a sign, remember, those are products of Graphic Design. We want to give you 4 reasons why Graphic Design is important and necessary for your business to grow and your message to get out.   Visual Presentation – The fastest way to the brain is through the eyes. That’s very important when you think about your business or message. You want your message to stick and stick good. Trying to describe a product or service to someone can be a challenge at times, but graphic design takes your product, message or campaign and presents it visually. Good Graphic Design work, takes the guessing game out of the equation and clarifies what you want to say in a way that is visually appealing and captivating. Greater Reach – Graphic Design allows you to mass communicate your message. You can’t talk to 1,000 people at the same time and let them know about how great your business is, but you can send out a postcard or promo email to 10,000 people at the same time and get your message out that way. Graphic Design unleashes your reach potential exponentially. Motivates People To Take Action – As mentioned previously, good Graphic Design work should be appealing and captivating to your target... read more
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