3 Reasons You Should Market on Social Media
A lot has changed in the realm of marketing over the last few years. Traditional marketing methods that once produced amazing results have become less and less effective. Direct mail, Billboards, Phonebook Ads and Radio Commercials, the most effective traditional marketing techniques in the 20th century, have now become some of the least effective. The 2000’s not only brought in a new century, but it also brought in a completely new way of marketing.
The advancement of technology and the change in consumer behavior have effected the way we market products and services. The most noticeable change in technology is the change from Web 1.0 to Web 2.0.
What is the difference between Web 1.0 and Web 2.0? Let’s define both of those terms:
- Web 1.0: World Wide Web sites that are static and non-interactive.
- Web 2.0: World Wide Web sites that are interactive, allowing active engagement between host and users.
Why are these changes significant to marketing?
In times past marketing was strictly about getting your product or service to the consumer without any interaction with your audience (billboards, phone book ads, static websites…etc.). Today, however, marketing is about getting your product or service to the consumer and the consumer’s feedback about your product or service back to you (social media, crowdsourcing, interactive websites, inbound marketing…etc.). The main benefit of Web. 2.0. is interaction and engagement. In fact, marketers are debating whether another “P” should be added to the marketing mix for “participation”.
How can you use Web 2.0 to your benefit? What tools can you use to market your product or service effectively today? The first tool to use in your tool bag is social media. Social media has completely transformed the way we market products to consumers.
I want to give you 3 quick reasons to use social media for your marketing efforts.
- Market Reach – The most obvious reason for using social media is the shear reachability of consumers. For instance, Facebook has over 1.5 Billion active monthly users. That means, 1 in 7 people in the world are on Facebook. There was no way to have that type of accessibility to market share in yesterday’s traditional marketing methods.
- Engagement – As we discussed earlier, the main change between Web 1.0 and Web 2.0 is engagement. Social media allows you the unique opportunity to gage consumer response to your product or service by analyzing their engagement with your product or service. By measuring your analytics, you can tweak your product or service to meet the needs of your consumers.
- Exponential Referrals – Referrals used to be limited to word-of-mouth. Meaning, you were limited by how much people talked and to how many people they talked to about your product or service. With social media every time someone likes or follows you, their friends see it. Every time someone shares your content their friends see it. In other words, your referrals are exponential in social media.
When considering how to use your marketing budget to reach today’s consumer, be sure to keep in mind who your target market is and where you can find them. There are many other Web. 2.0 marketing channels and vehicles you can use that we’ll discuss later. But for now, consider social media as a definite platform to use.
I hope this has been helpful to you. I would love to hear from you, please leave a comment or send me a message.