7 Ways To Grow Your Online Presence

7 Ways To Grow Your Online Presence

7 Ways to Growing Your Online Presence

Boosting your online presence isn’t rocket science. There are 7 ways to growing your online presence that all churches should be aware of and utilize, take a look!

7 Ways to Growing Your Online Presence

  1. Use social media to build a following – A popular, and free, method of improving your online presence is to utilize social media to promote your church. Creating a Twitter, Facebook and LinkedIn account, and maintaining them on a daily basis, is a great way to reach younger generations of church goers, and you can expand your reaches within the community. Keep in mind that in order for these outlets to work for your church you have to communicate regularly and respond to those who follow you in a timely manner.
  2. Perfect your website – One of the most crucial of the 7 ways to growing your online presence is perfecting your website. You might be able to draw attention to your site, but if it’s not functional, appealing or navigable that extra attention and effort is useless. To make the most of your online marketing you are going to want to perfect the content of your website, ensuring it is readable, with quality content and has appealing relevant images. If you are unaware of how to make changes to your site or don’t know if your site needs alterations you can always seek the assistance of a professional designer.
  3. Pay close attention to your search engine optimization techniques – Remember that gathering attention to your website from major search engines is one of the biggest ways to draw in non-church members. Maintaining SEO should be a constant when it comes to all pages of your website because you never know what someone is going to search for on Google, Bing or Yahoo. You just know that your site needs to be one of the first that they see.
  4. Create a logo that attracts the eye – Part of branding and building your online presence is creating a logo that someone can associate with your church. This logo should be used throughout your site, on all social media outlets and anywhere else you plan on building a presence. A tasteful, relevant logo is a great way to get your community to start recognizing your organization.
  5. 5. Share with followers via e-mail – An e-mail marketing campaign is a great way to not only reach out to your existing followers, but to ensure that your website and church name are seen. If you share valuable information through these e-mails, your existing followers and church members are more likely to recommend their friends and family sign up for them too.
  6. Blog about it – Use your networking skills to pair up with local businesses and charities that share your same basic beliefs and ask them if they would be willing to allow you to blog on their site and vice versa. With strong backlinks in attention grabbing blogs you can bring more attention to your site and your church.
  7. Encourage attention to your website – Remember that you don’t have to draw attention to your website solely using the Internet. Because many churches still don’t market using all online methods, many church goers may fail to recognize that you even have an online presence. Use word of mouth, weekly pamphlets and all other paper marketing to share your website and social media information.

While you may not be able to implement all 7 methods of growing your online presence, starting with just one is a great start that will provide you with some of the extra attention your church needs. If you have any questions concerning any of these 7 tips, please give us a call or send us an email. We would love to help you in any way that we can.

 

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